Insights
How we think about crossing borders.
Analysis, not case studies — we're new, and we'd rather show you how we reason than pretend we have a portfolio.
Market analysis · 6 min
Why clean-label brands stall at the Canadian border
The demand is there. What kills most US-to-Canada launches isn't the market — it's the compliance stack nobody budgeted for.
Read the analysis →What has to be true first
The model · 5 min
Consignment vs. distributor-buy: where the risk actually sits
Two models, one question: whose cash is tied up while the inventory waits to sell?
Compliance · 4 min
Five labeling rules that get US products rejected in Canada
Bilingual panels, metric units, a Canadian address — small omissions, shipment-sized consequences.